OFF beat
Spring 2019
Project Goal
My goal for this project was to create a set of three variations on a single product. I chose to design a brand of shortbread cookies, because I love to bake them and experiment with flavors. For the branding, I wanted to maintain a strong aesthetic theme to create unity and recognizable imagery.
Inspiration
Product
For this project, I chose shortbread cookies– a product which easily leant itself to variation. I created three different flavors, and used them to inspire the packaging illustration.
Aesthetic
I wanted to create something colorful. I chose a Beatles Yellow Submarine inspired aesthetic for the illustrations, and themed the flavors after some of my favorite psychedelic-era Beatles songs.
Packaging
For the cookie box structure, I was inspired by the Taiwanese pastry company Sunny Hills.
Ideation
Logo
Inspired by the Blue Meanies from the 1968 film Yellow Submarine.
